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We are living in a world of Artificial Intelligence! Don’t believe it? Just look around and you will be able to spot tons of things governed by Artificial intelligence, whether it is your mobile assistants like Siri or the Google maps in your phone. Let’s take a very common example, one which we do not even know AI is behind! Have you ever opened your social media account and found recommended posts which match with your interests, or with your recent activities? Well, it is all based on the AI mechanism! Most of us are also quite active on streaming applications

Introduction: In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume food but also to believe that food actually tastes better. In branding & marketing, this shows that product packaging is ultra important. Having a memorable presentation affects perception, and will keep customers returning again and again. All brands are not equally liked by the consumers. Consumers carefully select the brand by meticulous analysis of a number of factors associated with the products like brand name, manufacturer, packaging, price, content and many more. You have spent money on creating the

Being a creative designer or creative manager is not easy. Especially, the job of a creative manager is even tougher because you have the responsibility of acquiring client requirements and pass them to the designing team. Here are some of the critical issues that the managers face: 1. The customer not liking the product A customer saying “I don’t like this” is a thing which you must avoid at all cost. This is because this statement is very ambiguous and doesn’t clear what part of the design they don’t like. Maybe it’s the font, maybe it’s the color combination, maybe it’s the

Understanding the client requirement is one of the most vital parts of any project. In fact, the definition of business includes the identification of customer needs and fulfilling them, thereby gaining profit in the process. This highlights the fact that half of the job is done if the client’s requirements are determined exactly and the agency works towards satisfying those requirements. This is where communication plays a role. Proper communication is very much essential for a good client-agent partnership. It is also a matter of responsibility of the agency to ensure that they have the proper idea of the required

White and Black - The creative design team from India have supported many brands globally to show their highlights by our design works with lot of efforts. When it comes to Real Estate Industry competition is heavy; to sustain in the race you need work hard. Our clients have participated in CREDAI FAIRPRO 2019, a real estate industry event, to showcase their various properties - apartments, villas, row houses & plotted developments those are up for sale. Design will show the empty room as a palace, our designers lighted up the event by their magnetizing design works. We're immensely happy to

Many a small thing has been made large by the right kind of advertising - Mark Twain In this digital world, everything is under the single mobile phone, yet there are still few branding activities outside the mobile which can never be replaced, one such branding activity is “Business Card Marketing”. Every business needs advertisement to shout out the brand to the world. Every big thing starts with the small step and the first step in advertising for any business is “A Unique Business Card”.  The business cards are one of the excellent tools available for branding your business. A business

The psychology behind logo colors Understanding the psychology behind colors are valuable assets for both designers and entrepreneurs. A Human brain is a magnificent tool. It stores everything visually and could be recalled multiple times. Your brain believes your eyes. Whatever attractive it sees; it automatically likes and sends impulses to the brain. Of all the senses, the eyes are the prominent sense. The colors influence people and create a vibration and a pulse in the brain, making them react to colors. The Psychology of colors: The connection between the eyes and brains are wonderful. There is a subliminal connection between your mood

Festival, occasion, and 'special day'-based communication has become all too commonplace today. Previously, the ads tended to be transactional, call-to-action, and sales-driven but today, brands expect emotion-laden pieces of communication around the festival or 'day'. Previously, the festival season was just from Diwali till Harvest festival”Pongal” that brands and their creative and media custodians had to worry about. Now, with the advent of creative agency’s footprints into the social media, the festival season is all around the year for there's Mother's Day, Father's Day, Labour Day, Valentine's Day, Holi, Ramadan, Christmas, Friendship Day, what have you. In India, Even though

Guess the term which CREATIVE team fond of! MARKETING team tired of! And where the ADVERTISING team struck at! Yes, it’s BRAND! Often this term is used by the business people who want to promote their product or service. Let’s get to know the unknown of branding and why it is important in today’s world of marketing. No wonder Entrepreneurs, Startupreneurs even Wantrepreneurs desire is not to make money or fame rather create “BRAND” for their business. So what exactly the brand is? Your logo? Your slogan? Your business card? Your advertising boards? or Your product packaging? It can be anything

The creative agency seems mysterious many time. A creative agency is like a director of a film who works behind the scenes to create an awesome movie for the audience. They focus on creating human experiences that help companies to relate or have direct contact with the people, in an adorable way they can understand.   What actually a creative agency is? A creative agency is a company/ firm/ agency that is skilled at approaching and solving problems in attractive and innovative ways. It also has the ability to step back and look at your brand as a whole. The agency tends to

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