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February 2019

Introduction: In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume food but also to believe that food actually tastes better. In branding & marketing, this shows that product packaging is ultra important. Having a memorable presentation affects perception, and will keep customers returning again and again. All brands are not equally liked by the consumers. Consumers carefully select the brand by meticulous analysis of a number of factors associated with the products like brand name, manufacturer, packaging, price, content and many more. You have spent money on creating the

Being a creative designer or creative manager is not easy. Especially, the job of a creative manager is even tougher because you have the responsibility of acquiring client requirements and pass them to the designing team. Here are some of the critical issues that the managers face: 1. The customer not liking the product A customer saying “I don’t like this” is a thing which you must avoid at all cost. This is because this statement is very ambiguous and doesn’t clear what part of the design they don’t like. Maybe it’s the font, maybe it’s the color combination, maybe it’s the

Understanding the client requirement is one of the most vital parts of any project. In fact, the definition of business includes the identification of customer needs and fulfilling them, thereby gaining profit in the process. This highlights the fact that half of the job is done if the client’s requirements are determined exactly and the agency works towards satisfying those requirements. This is where communication plays a role. Proper communication is very much essential for a good client-agent partnership. It is also a matter of responsibility of the agency to ensure that they have the proper idea of the required

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