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Festival, occasion, and 'special day'-based communication has become all too commonplace today. Previously, the ads tended to be transactional, call-to-action, and sales-driven but today, brands expect emotion-laden pieces of communication around the festival or 'day'. Previously, the festival season was just from Diwali till Harvest festival”Pongal” that brands and their creative and media custodians had to worry about. Now, with the advent of creative agency’s footprints into the social media, the festival season is all around the year for there's Mother's Day, Father's Day, Labour Day, Valentine's Day, Holi, Ramadan, Christmas, Friendship Day, what have you. In India, Even though

Guess the term which CREATIVE team fond of! MARKETING team tired of! And where the ADVERTISING team struck at! Yes, it’s BRAND! Often this term is used by the business people who want to promote their product or service. Let’s get to know the unknown of branding and why it is important in today’s world of marketing. No wonder Entrepreneurs, Startupreneurs even Wantrepreneurs desire is not to make money or fame rather create “BRAND” for their business. So what exactly the brand is? Your logo? Your slogan? Your business card? Your advertising boards? or Your product packaging? It can be anything

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