The Purpose of Brand Identity
Did you know that Nike’s logo is called a Swoosh, not a tick? Or that the Swoosh represents sound, speed and motion of something or someone whizzing past really fast? Creating a brand with a purpose and a representation is
Secret Behind Successful Brands
What do you see when you look at the logos used by leading brands, irrespective of the industry? If you are a customer, you see it as a design and create an identity for that brand. But if it is a
Golden Ratio in Design
Would you believe this? The golden ratio is the common thing present in snail shells, plants, art, music, design, etc. It's known that math holds the answers to most of the general questions in this universe. Here is one of its
The secret sauce of the successful business cards
Many a small thing has been made large by the right kind of advertising - Mark Twain In this digital world, everything is under the single mobile phone, yet there are still few branding activities outside the mobile which can never
How to use Negative Spaces in Logos
Are you able to observe this logo design minutely and find out its hidden meaning? If not, here is a blog which guides you about a designer term - negative space. For pros, this article will be handy to drive your
Packaging – A Brand’s Most Important Marketing Tool
Introduction: In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume food but also to believe that food actually tastes better. In branding & marketing, this shows that product
Better Understanding The Client’s Requirement For Creative Work
Understanding the client requirement is one of the most vital parts of any project. In fact, the definition of business includes the identification of customer needs and fulfilling them, thereby gaining profit in the process. This highlights the fact that
The Creative Manager’s Worst Nightmare
Being a creative designer or creative manager is not easy. Especially, the job of a creative manager is even tougher because you have the responsibility of acquiring client requirements and pass them to the designing team. Here are some of
White & Black is a Family, That’s How We Love To Say – Priya
"If everyone is moving forward together, then success takes care of itself." - Henry Ford True to this, me and my company taking success together. Myself Priya, I am working as a Senior Designer in White & Black. I am part of
why you need a creative agency?
The creative agency seems mysterious many time. A creative agency is like a director of a film who works behind the scenes to create an awesome movie for the audience. They focus on creating human experiences that help companies to
