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Secret Behind Successful Brands

What do you see when you look at the logos used by leading brands, irrespective of the industry?

If you are a customer, you see it as a design and create an identity for that brand. But if it is a designer, they first look for the balance much more than just a logo with some trendy fonts & colours!

Now, you know the basic definition of symmetrical. Let’s learn more about this concept below.

What is Symmetrical?

In the designer’s world, the term balance is called symmetrical. Here is our clear and easy-to-understand definition of symmetrical logo: the symmetrical logo is designed in such a way that the left side of the logo is the same as the right side. (best example is McDonald).

Having said that, each logo has different levels of symmetry, depending on the concept and representation of the business. Moreover, symmetry is not only found on logos or any other form of artwork. It’s also found commonly in nature. We have discussed below the concept and human’s perception of symmetrical.

Symmetrical design(or artwork) allows you to draw attention to all areas of an image equally. These symmetries are classified into three forms of symmetry: reflection (bilateral), rotational (radial) and translational symmetry. Each form is considered perfectly balanced in creating attraction and visual stability.

Reflection Logos

This occurs when everything is reflected around a central axis irrespective of direction like horizontal, vertical, or diagonal. A human face and a butterfly are some of the examples of reflection symmetry. The main thumb rule is everything on one right side of the axis is mirrored on the left side.

Rotational Logos

This symmetry is achieved when all elements rotate around a common centre, they may occur at any angle or frequency, as long as there’s a common centre. The petals of a sunflower and starfish are some of the examples of rotational symmetry. The main thumb rule is all elements of these designs are equally spaced around a central point.

Translational Logos

This type of symmetry is produced when an element is reproduced in different locations without rotating its exact orientation. Reflection of trees in clear water and reflection of mountains in a lake are some of the examples of translational symmetry. The main thumb rule is all elements are moved in different space without disturbing its orientation.

Hope designers are glad to know the concept of symmetry or some might feel like brushing up the basic technique.

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