The Purpose of Brand Identity
Did you know that Nike’s logo is called a Swoosh, not a tick? Or that the Swoosh represents sound, speed and motion of something or someone whizzing past really fast? Creating a brand with a purpose and a representation is
Better Understanding The Client’s Requirement For Creative Work
Understanding the client requirement is one of the most vital parts of any project. In fact, the definition of business includes the identification of customer needs and fulfilling them, thereby gaining profit in the process. This highlights the fact that
The Creative Manager’s Worst Nightmare
Being a creative designer or creative manager is not easy. Especially, the job of a creative manager is even tougher because you have the responsibility of acquiring client requirements and pass them to the designing team. Here are some of
Is the Future Creative Agency a ROBOT?
We are living in a world of Artificial Intelligence! Don’t believe it? Just look around and you will be able to spot tons of things governed by Artificial intelligence, whether it is your mobile assistants like Siri or the Google
